Facebook: The Social Network That Won't Quit
Despite fierce competition from newer platforms like TikTok and Instagram, Facebook remains one of the most searched terms, with over 124 million searches each month. The company, which rebranded to Meta in 2021, has evolved beyond its initial purpose of connecting friends and family, growing into a behemoth that controls various aspects of the social, economic, and political fabric of the internet. This article delves into Facebook’s past, its current struggles, and its ambitions for the future in the context of the metaverse. The Rise and Dominance of Facebook Founded in 2004 by Mark Zuckerberg, Facebook was initially designed as a college networking tool but quickly exploded into a global phenomenon. By the 2010s, Facebook had become the dominant social media platform, boasting billions of users. Its meteoric rise was fueled by its ability to connect people globally while offering brands and businesses a way to directly market to consumers. Facebook's acquisition of Instagram ...